Home Grown New Zealand Products

In the world of men's grooming, New Zealand boasts a trio of standout brands—Cutthroat New Zealand, Formidable, and Micky Day—each offering unique products and stories that resonate with Kiwi men.

Cut Throat New Zealand.

Born in Queenstown, Cutthroat New Zealand is a premium men's grooming brand that crafts its products using the finest local ingredients. Their range includes beard oils, balms, shaving essentials, and skincare, all designed and tested at Gents Barber Shop in Queenstown. Collaborating with a clinically-trained AromaScience Practitioner, they ensure their products are safe for cosmetic use and feature nourishing components like jojoba oil, grapeseed oil, shea butter, and candelilla wax.

Cutthroat New Zealand® was born in Gents Barber Shop. Our products are tested and refined by professional barbers. We incorporate local ingredients where possible including NZ Glacial Clay from Canterbury, Lavender essential oil from the Coronet Peak, Harakeke and Hibiscus extract.

Micky Day.

Micky Day founder Hohepa Rutene, or “Hops” to his mates, brings years of barbering experience to his range of men’s hair products. From cutting his friends’ hair at boarding school to owning three barbershops, Hops has always been about making Kiwi men look and feel good.

Starting with an apprenticeship in Greytown, Hops honed his craft before joining Boar & Blade in Wellington, then Auckland. When the opportunity came to buy the business, he didn’t hesitate. Over the years, he’s helped thousands of clients, learning what works – and what doesn’t – when it comes to men’s grooming.

Drawing on his years behind the chair, he partnered with a local manufacturer to create Micky Day – a no-nonsense grooming range that he’s proud to use himself.

For Hops, barbering isn’t just a job; it’s about connecting with people, sharing stories, and building confidence. Micky Day carries that same spirit, made for hardworking guys who want to look sharp and feel good.

Formidable.

Formidable is a New Zealand-based men's grooming brand that specializes in premium haircare products. Their styling range includes:

• Grit Clay: A matte-finish clay offering firm hold and texture.

• Zeal Paste: A styling paste providing volume and a natural finish.

• Bold Pomade: A high-shine pomade for classic styles.

• Aura Cream: A versatile cream suitable for various hair types.

All ingredients are as clean as possible, without compromising on performance. Just like you take care of what goes into your body - Now you can take equal care of what goes onto it. Learn more about each individual ingredient on our product pages.