Reuzel (pronunciation: roo-'zul)

1. (noun) A term originating from the Dutch language, meaning lard.

2. (noun) The finest, world-renowned brand of styling products known for unbeatable quality, performance, and swagger. No lard included.

Created By Barbers, Used By Everyone. For those ready to sculpt a style, write a story, and be part of a legacy, welcome to the Reuzel family.

FLASHBACK

The story kicks off in a time of rock-n-roll grit and punk rebellion, 40 years gone in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop, a story for another day), the early versions of Red and Green came to be. And so, as traditional, old-school barbers, our unlikely protagonists dug deep into the rich history of pomades to create what is now celebrated as the world's finest in hair care…REUZEL.