Barber Approved™: The Badge That Means Business

Tired of wasting money on grooming products that don’t deliver?
We were too. That’s why we created the Barber Approved™ badge — a symbol of trust, performance, and global experience that stands behind every product we proudly stock at Gents Supply Co.

When you see this badge, know that you're not just buying another bottle or tin off the shelf — you’re investing in something battle-tested by professionals, refined by time, and relied on daily by our own barbers in-store.

💬 Our Ethos: Products That Work As Hard As You Do

We believe in keeping grooming simple, effective, and trustworthy. No gimmicks. No generic formulations. Just products that are:

• Tried & tested in real barbershops
• Backed by decades — even centuries — of results
• Chosen for performance, not just packaging

Every item with the Barber Approved™ stamp has been run through the real-world gauntlet:

• Applied across all skin types
• Tested on thick, curly, fine and coarse hair
• Used under pressure by professional barbers who value consistency, quality, and feel

This isn’t hype. It’s heritage.

🔍 What Does “Barber Approved™” Mean?

At Gents Supply Co, we don’t stock products just because they look good on the shelf. We stock products because they perform — every time.

If a product has the Barber Approved™ badge, it means:

✔️ It’s used daily in our own stores by barbers who stake their name and reputation on the results.

✔️ It’s trusted by professionals worldwide — from London to Los Angeles, Queenstown to Tokyo — and has earned its spot in premium barbershops across the globe.

✔️ It’s been refined over decades or even centuries — like the Kent brushes used by British royalty or the blade technology trusted by cutthroat shavers for generations.

✔️ It works. Full stop. No unnecessary chemicals, no skin-damaging shortcuts, no waste.

🔁 Why It Matters to You

You're not just another customer, and these aren’t just random products. We built Gents Supply Co so you never have to wonder:

"Will this actually work for me?"

That’s where Barber Approved™ comes in. This badge takes out the guesswork. It’s your shortcut to:

✔️ Complete grooming solutions – Whether it’s hair, face, beard, or shave, you’re covered from start to finish.

✔️ Flare-up-free formulas – Many of our chosen lines are gentle, fragrance-balanced, and made with natural actives that respect your skin.

✔️ Grooming you can count on – No cheap fillers. No trend-hopping. Just reliable, professional-grade results.

🛒 Always In Stock – Always On Point

We’ve seen what works. We know what doesn’t. If we love it, we stock it.
And if we don’t stock it? That’s usually a sign.

But if your favourite isn’t listed — just ask. We’ll source it.
We want you to have access to the exact tools our barbers use behind the chair, from clays and creams to razors and aftershaves.

🥇 Keep Your Eye on the Badge

The Barber Approved™ badge is your guarantee of quality — not a marketing buzzword, but a mark of real-world performance.

As barbers, as educators, as groomers — we don’t have time for subpar gear. So when you shop with us, you're getting the good stuff. Always.

So the next time you scroll our collection, keep your eye out for that gold-standard seal of confidence:
Barber Approved™

📦 Experience It Yourself

Join the gents who’ve made the switch.
Browse our curated collection of barber-tested, customer-loved products — and feel the difference for yourself.